FOUNDER AND CHIEF CREATIVE OFFICER, CULTUREWAG
December 2020 – Present
As the visionary behind CultureWag, I’m leading a dynamic content company focused on recommendation newsletters, insights, and podcasts for cultural influencers. We’re building a robust brand-to-brand partnership network, scaling a premium subscription model, and creating an ideal environment for targeted advertising. Since CultureWag’s launch, our audience has tripled, and our audio series, 3 Glorious Things, reaches a listenership 10 times the average size on Spotify. With plans to introduce new editorial verticals under Wag Industries, expand our social media reach, and launch collectible NFTs with brand partners, we’re set for continued growth.
PRINCIPAL, CORE STORY CONSULTING
November 2021 – Present
In my role at Core Story Consulting, I support editorial and business development initiatives for clients across corporate, entertainment, and private sectors. Key projects include assisting Embershot/Shoot.to, Hollywood’s top platform for protected content sharing, in reaching over 350,000 entertainment professionals. Through a strong industry network, I foster partnerships with brands like L’Oréal, Warner Bros. Discovery, and NBC Universal. Additionally, I guide private clients in planning, executing, and promoting books and multimedia projects.
EDITOR IN CHIEF, ENTERTAINMENT WEEKLY
June 2019 – December 2020
At Entertainment Weekly, I revitalized a legacy brand with an audience of 29 million, growing readership by 20% and establishing EW as the youngest, most affluent brand in Meredith’s portfolio. My tenure included pioneering initiatives, such as reshaping the brand’s mission, increasing diversity and inclusion, and innovating digital and audio offerings. Key achievements:
Launched new digital e-newsletters, increasing subscriptions by 10%
Created Awardist, a bi-weekly digital magazine for Hollywood insiders
Developed more than 40 cross-platform franchises engaging BIPOC, LGBTQ, and female audiences
Spearheaded virtual and live events with major entertainment festivals and award shows
Initiated the 2020 Pride Month campaign, securing a spotlight for EW at Cannes Lions International Festival of Creativity
Launched What to Watch podcast and drove SiriusXM programming partnerships
DEPUTY EDITOR IN CHIEF, PEOPLE
July 2016 – June 2019
As Deputy Editor, I led People’s entertainment verticals, managing content that reached over 62 million U.S. adults and driving substantial audience engagement through innovative partnerships and digital strategies. Selected highlights:
Oversaw five top editors and a team of 50+ contributors, managing two-thirds of People covers and key content for 40 million readers
Built revenue and audience by aligning content with clients like Twitter, Facebook, and Netflix
Partnered with Disney, ILM, and Lucasfilm for exclusive Star Wars coverage, generating $1.8 million annually
Produced award-winning Oprah’s Daughters documentary, reaching over 15 million views
EXECUTIVE EDITOR, PEOPLE
April 2010 – July 2016
I transformed People’s entertainment team by integrating print and digital teams into a 24/7 news operation that became a leading entertainment site. As Executive Editor, I established a content-driven organization and managed major talent negotiations. Key achievements:
Introduced the vertical editor system to unify print and digital under one editorial vision
Directed a brand-wide reorganization with McKinsey & Co., modernizing People’s operations
Launched award-winning series tied to the Academy, Emmy, and Grammy awards, securing partnerships with brands like Facebook and L’Oréal
SENIOR EDITOR, PEOPLE
September 2002 – July 2010
Initially hired to cover news and human interest stories, I quickly progressed to a leadership role, managing the entertainment and film teams. Selected accomplishments:
Led digital transformation of royals coverage, negotiating access with Buckingham Palace and Clarence House
Directed high-stakes entertainment news coverage across international offices
Produced some of People’s most successful covers and hosted globally viewed red carpet events
SENIOR WRITER, US WEEKLY
February 2000 – June 2002 As a member of Us Weekly’s launch team, I played a key role in establishing the brand through interviews, editing, and news coverage, later becoming Chief of Correspondents.